Why Google Loves Mobile Websites, and You Should Too
Why Every Small Business Website Needs to Be Mobile or Responsive
It’s been a bit more than four months now since Google released its much-anticipated, oft-feared “Mobilegeddon” update, and the impact has certainly been felt. And while the mobile-friendly update wasn’t as apocalyptic as some of its algorithmic predecessors, the future doesn’t look bright for non-mobile websites. Here’s why we say Google loves mobile, and you should too.
What Was Mobilegeddon, and Does it Matter?
On April 21, 2015 Google released a new mobile-friendly ranking algorithm designed to give mobile-friendly websites preference in its mobile search results.
While there were many factors which contributed to the “Mobilegeddon” label for Google’s latest algorithm update, one of the primary concerns was the effect it would have on small businesses. As of mid-2014 – around a year before the release of Mobilegeddon – a survey of 510 small businesses revealed that only 9% had mobile-friendly websites. And with small businesses already struggling to compete with large brands in the search results, would Google’s mobile-friendly update bring about their demise?
What Happened After, and Why Does it Matter?
Four months down the line, the anticipated effects of the so-called “Mobilegeddon” appear to have been blown out of proportion. However, that’s not to say the impact has not been felt. Compared to other algorithmic updates which turned the search results upside-down overnight, Google’s most recent one is relatively moderate and methodical.
Numerous case studies and reports have shown that the mobile-friendly update is not only affecting mobile search rankings and corresponding traffic to non-mobile-friendly sites, but the the cost of mobile ads, as well. Even if we ignore the future implications of the “Mobilegeddon” update, it seems clear that Google is rewarding mobile optimization. And it should come as no surprise – annual growth in mobile search volume is expected to average 61% between 2014 and 2019.
This year, mobile search volume surpassed desktop search volume in the United States for the first time. Given that information, and although we can only guess at Google’s focus going forward, we think it’s safe to assume they’ll continue to focus on improving mobile search. If there’s one thing that’s certain, it’s that as mobile use continues to increase, so will the importance of mobile optimization. Perhaps the mild “Mobilegeddon” will become an apocalyptic algorithm after all…
Has your business felt the effects of “Mobilegeddon?” What steps are you taking to make sure your business is visible to viewers on any device?