3 Reasons Your Business is Struggling

by | Jul 13, 2015 | Business Strategy

Starting a business is a difficult task. Running a business effectively is an even more difficult one. At times, it can feel as if everything is on your shoulders. There are few times as bad as those when your business is struggling along. However, every business struggles or encounters roadblocks at one point or another, and sometimes getting past those roadblocks is as simple as evaluating your personal efforts.

So, without further adieu, here are three common business struggles and the steps you can take to fix them:

1) You’re working hard, not smart

It’s rare to find an entrepreneur who isn’t a hard, motivated worker. It’s even rarer to find an entrepreneur who isn’t an expert in their business or industry. As a result, entrepreneurs often get caught working in their business and not on it. Just because you’re a salon owner who’s an expert at cutting hair doesn’t mean you should work 9-5 doing it. Delegate those tasks, and spend your time growing and improving your business.

2) You’re trying to please everyone

Have you ever watched an episode of “Shark Tank” where an entrepreneur walks in, talks about a great niche product that they’ve created, and then says that they want to mass market that product? More often than not, those entrepreneurs get told that they’re crazy!

Getting a product or service in front a wider audience may at first seem wise, but sometimes it can cause a business to struggle. Trying to market to everyone only decreases conversion rates and, in turn, margins. It’s important to stay focused on your area of expertise where you can differentiate yourself from the broader market.

Take the time to reevaluate your target market, and make sure that you’ve appropriately narrowed down who it is that you want to sell to.

3) You’re losing the passion

When times are tough, it’s difficult to stay motivated and positive. The stress and pressures of running a business can cause your passion to fade into the background. And that can be deadly to a business.

Passionate owners create passionate and engaged customers. An apathetic business owner does the opposite. When you love your products and love what you do, it positively affects how your employees and customers perceive their relationship with your business.

Sometimes rediscovering your passion is difficult. Try to always keep in mind the reason you decided to start your business. There’s no clear-cut way to reignite your passion, but if you identify that it’s lacking you can start trying to light the fire.

Have some tips of your own for struggling business owners? What difficulties have you encountered while running a business? Let us know in the comments below!

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